Bliq partners with WiseClean to bring driverless mobility into everyday services

Figure 1: Bliq Driverless used by WiseClean

Berlin, Germany / Tallinn, Estonia. 20.07.2026.

Bliq.ai is partnering with WiseClean, Estonia’s largest home cleaning platform, to introduce driverless vehicles into a service people already use in their everyday lives.

As part of the partnership, Bliq vehicles will transport WiseClean cleaners and their equipment to customers across Tallinn. While the cleaning is underway, customers will also have the opportunity to take a short demonstration ride in the same vehicle.

The partnership is Bliq’s first business use case within an everyday consumer service. It gives Bliq the opportunity to deploy its vehicles as part of a recurring business operation, while helping WiseClean build a more reliable and scalable logistics setup.

“For Bliq, WiseClean was a very natural place to start. Here, the car has a real job to do: WiseClean gets a practical way to transport cleaners and equipment, while customers get the opportunity to experience this technology as part of a service they already use.

That is exactly what matters to us—we want to understand how Bliq can help real businesses work better while creating additional value for their customers. We believe the most exciting use cases for autonomous mobility will emerge when businesses and individuals start asking how this technology can improve their everyday lives.”

Julian Glaab
CEO and Co-Founder, Bliq

Figure 2: Bliq Driverless vehicle in Estonia, Tallinn

A mobility solution without fleet ownership

WiseClean completes more than 300 home cleanings per month and works with more than 20 professional cleaners. As the platform grows, moving cleaners and equipment efficiently between bookings is becoming a central operational challenge.

WiseClean has been built around an asset-light model. The company does not own a vehicle fleet or employ drivers. Its focus is the digital platform connecting customers, professional cleaners and the infrastructure required to deliver the service.

The partnership with Bliq allows WiseClean to maintain that model while gaining greater control over its logistics. Instead of purchasing and administering its own cars, WiseClean can access Bliq vehicles as part of its operations. This gives the company a dedicated transport option without responsibility for ownership, maintenance, charging or fleet management.

A more predictable transport setup also makes it easier for WiseClean to plan its service as booking volumes grow. Cleaners can travel comfortably with their equipment, while the logistics behind each appointment can eventually be coordinated through the same platform customers already use to book their cleaning.

“We’ve reached the point where relying on ride-hailing platforms for our daily logistics has become both inconvenient and financially inefficient. As the number of bookings grows, transportation costs have an increasingly noticeable impact on the economics of the service.

Our partnership with Bliq will make our logistics more manageable and predictable, without the need to build our own vehicle fleet.

For WiseClean, this is part of a broader strategy of preparing for the era of Physical AI. In the future, our platform should be able to coordinate not only cleaners and transportation, but also a wide range of physical execution systems: specialized service robots, humanoids, autonomous machines, remotely operated devices and hybrid models in which part of the work is performed by a person and part by a machine.”

Vlad Belopolsky
Founder and CEO, WiseClean

From business operations to customer experience

The partnership also creates a direct benefit for WiseClean customers. While their home is being cleaned, customers can take a short ride in the Bliq vehicle that brought the cleaner to the appointment. For many, this will be their first opportunity to experience a car operating without a driver behind the wheel.

The experience becomes part of a familiar service rather than a separate technology demonstration. WiseClean can offer its customers something memorable, while Bliq can introduce driverless mobility in a practical, everyday setting.

This combination is central to the partnership: the vehicle supports WiseClean’s operations while also making the service more distinctive for its customers.

About Bliq

Bliq is building driverless cars for private and business use, starting in Europe. Rather than manufacturing purpose-built autonomous vehicles, the company upgrades existing software-defined vehicles with a fast-to-integrate sensor and compute stack, turning them into fully driverless cars. Its current product generation combines an AI-based Level 2 driving system with remote human supervision, enabling rapid deployment while maintaining robust safety oversight.

Figure 3: Bliq founders Julian Glaab and Torgen Hauschild (left to right)

About WiseClean

WiseClean is a Tallinn-based technology platform for booking home cleaning services. The company completes more than 300 cleanings per month and works with more than 20 professional cleaners. According to the company, WiseClean is the largest B2C home cleaning company in Estonia and the largest cleaning platform in the Baltic States.